Specification

The design specification for my product.

Aesthetics

The Aesthetics of the packaging will be a classic twist on the modern. The design will be simple and fresh, but with retro images and theme. A catchy slogan, brand and name in clear text will all feature on the box. The images will be of classical and retro music artists, as well as iconic places in music history, such as the river Mersey and Nashville recording studio. All colours will vary, creating a unique, colourful range of IPod packaging. 

Cost

The cost of my packaging must be relatively cheap compared to the price of the product. Budgeting the prices of materiels will be tricky and the more complicated the design, the more processes and techniques must be used, hence raising the price. In addition, if I want the outside box to be water proof then I will have pay more, even though it's a good idea and practical. As well as the outside box, I will also have to budget for the padding materials inside the box which insulate the actual IPod.  
    

Customer

My target customer is somebody aged 65+, who is interested in becoming more up to date with new technology. Most people in this age range will be rather apprehensive towards new technology as it is not part of their generation, so my packaging design must be reassuring and simple.  My product must appeal to both women and men, as well as reflecting the music they are interested in. I hope to accomplish all of this by incorporating some character into the packaging design and including some retro references in its aesthetics, as well as using unisex colours and images. The size and ergonomics will also be custom made around the age range.

Ergonomics

The ergonomics must not affect the products aesthetics in a negative way and must not weaken the packaging. The ergonomic-al design must not be too radical for my age range and *must* be easy for them to grasp in their hand. Other qualities are that it must be compact, solid and with a glossy texture. Due to my age range being the older generation, I'm going to keep to the conventional shape of box, a rectangle or square. 

Size

There isn't much to say in relation to the size of my packaging, however I plan it to be big, eye-catching and holdable. However, it can not be overly large compared to the product inside, as that would be a waste of materials and money. For even further research, I will look into mobile phones which are specifically aimed at older people and how large there packaging is.

Safety

My product must be well made and up to national safety standards. Its outside materials must be smooth and without sharp edges, as well as durable but light. The padding inside my box must be thick and protective.