An image of some actual I Pod packaging.
The purpose and function of this
packaging design is not only just to protect the product until taken out of its
packet, but also to display the IPod, advertise the brand and to appeal to
possible customers. It does this by
exhibiting the product through transparent acrylic plastic, showing the logo
and name in big print on the side and creating an iconic look which sets it apart from other music products on the market.
The majority of the packaging does not use a printing process as it is made of durable plastic, though from what I can tell lithography or flexography were used to print the high gloss card packaging and booklet which can be seen in the back segment of the box, advertising the brand.
Compared to other similar product’s packaging this is rather an innovative piece of merchandise. The use of high quality, transparent plastic sets it apart from the rest, as others tend to have a printed picture of the product, rather than being able to see the actual IPod. This means that the packaging is original, different and the product is more likely to sell. However, manufacturing will cost more.
Previously, I mentioned that an appealing quality was the iconic look the packaging had. It's iconic because, the IPod packaging uses minimal colour, decoration and text to create a fresh, futuristic image unlike any seen before. It's clean branding appeals to customers looking for new, original product and the smooth, hard, glossy texture adds to the effect with its sleek form and simple shape.
The strengths of this packaging design are its clear labelling, inventive use of materials and simplistic, iconic design, which takes the product to a whole new level, hence making it truly memorable. Its weaknesses are its lack of character and slightly intimidating space-aged look, which could look scary to those of the older generation or those out of touch with new technology.
The majority of the packaging does not use a printing process as it is made of durable plastic, though from what I can tell lithography or flexography were used to print the high gloss card packaging and booklet which can be seen in the back segment of the box, advertising the brand.
Compared to other similar product’s packaging this is rather an innovative piece of merchandise. The use of high quality, transparent plastic sets it apart from the rest, as others tend to have a printed picture of the product, rather than being able to see the actual IPod. This means that the packaging is original, different and the product is more likely to sell. However, manufacturing will cost more.
Previously, I mentioned that an appealing quality was the iconic look the packaging had. It's iconic because, the IPod packaging uses minimal colour, decoration and text to create a fresh, futuristic image unlike any seen before. It's clean branding appeals to customers looking for new, original product and the smooth, hard, glossy texture adds to the effect with its sleek form and simple shape.
The strengths of this packaging design are its clear labelling, inventive use of materials and simplistic, iconic design, which takes the product to a whole new level, hence making it truly memorable. Its weaknesses are its lack of character and slightly intimidating space-aged look, which could look scary to those of the older generation or those out of touch with new technology.
